Behavior driven design
Why invest in UX/UI design?
Increase customer loyalty
When a user navigates your site easily, finds the product they were searching, and enjoys a smooth checkout, you’ve gained their trust and established a positive brand perception. Improvements like animated elements, correct messaging, or user progress markers all work towards producing a memorable shopping experience that leads to repeat visits.
Make decisions early, not later
Studies have found that once in the development phase, fixing problems cost 10 times more than if those same problems were fixed during the design phase. Reviewing early wireframes, understanding possible scenarios with their user flows, and using a prototype to preview your site will help in understanding and solving complexities early in the process.
Reduce development time
According to the white paper “Usability: A Business Case,” up to 50% of a developer’s time is spent on avoidable rework. We provide functionality documents such as style guides and usability requirements that make it clear how developers are to proceed, correcting issues that would otherwise lead to a costly development phase.